Apr 27 2007
ONE Camapaign on American Idol
Way to go ONE Campaign!
I saw American Idol the other night and while generally I am not a fan of cheesy contest shows, or even television for that matter, I have to say I was impressed.
The show was an attempt to garner national attention for some global issues as well as national issues that are near and dear to my heart; Primarily global poverty and Hurricane Katrina relief. There were various celebrities on board, all with there own message as to why America needs to take action.
The show was entitled Idol Aid and managed to raise $30 million dollars. I have to say, that is an impressive feat. I was most ecstatic however when Bono came on and talked about the ONE Campaign. As executive director of the UGA chapter I was excited that:
1) the level of reach that show has is guaranteed to up the awareness of ONE’s goals and
2) maybe now I will stop getting that glazed over “huh” look when I tell them I am a part of ONE.
I think that when ONE changed direction earlier this year with a new CEO, they made some changes in their media strategy that will only serve to enhance the goals of ONE. I loved the recent voting commercials, and having a mention by Bono on American Idol, while a little cheesy, is great for business. I am so excited that ONE is finally getting into to the public eye. I really feel as if my little group here at UGA is making a real difference and maybe now people will know why we work so hard.
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