everyday public relations

It seems that Facebook is all over the blogs and on everyones mind lately. In Maine it is solving crimes and in Georgia there was a story in today’s paper about the whole content/privacy issue.

Not too long ago many people were weighing in on the whole 25 things floating around, even to the point of creating groups to protest. Personally I kind of got into that list thing, but then I only got tagged a couple times. I guess it is because I am a total nerd for the random info in my head (my friends count on me for trivia all the time). This article was a little more positive but still concerned with the amount of info online.

So with all this negativity, I though I would share something positive about this social media tool that may be getting missed in all the privacy/leave me out of the 25 things hoop-la.

So I got a strange request from my boss not too long ago. I was asked to cruise Facebook of all things…on the clock. Turns out as many of us already know, there is this application called “causes” that basically allows you to either show your support for a particular cause, or to create your own. Not only can you recruit “friends” you can also raise money for your particular cause.

The GA state parks friends group as a page, so when my boss wanted me to look into it for our own 501(c)3 friends group I was all for it. After all we are stretched pretty thin….budget wise anyways, as everyone who works for the state is aware of.

If you have a non-profit, what better way to reach out to people than through an online tool that reaches approximately 8 million people all over the world, second in the number of users only to Myspace. Started in 2004 by Harvard grad Mark Zuckerberg, the company offers the ad-supported site to anyone to use free of charge.

So if you are an organization that relies on donations, word of mouth marketing and viral buzz in order to survive, I can’t see a much better way than to take advantage of this awesome tool. Some are worried about credibility and not looking respectable but with our economy in the toilet and non-profits shutting their doors everyday, why not get creative and start looking to what’s out there. Maybe I am just realizing that the old adage is true. If you can’t beat ‘em…join ‘em.

See you online.

I read a post recently that really hit home. I started my blog for a school assignment and thanks to a wonderful teacher and mentor, I got “hooked” on blogging.

As a public relations undergrad, having a PR blog made sense, but as I grow and move on with my career (and my life) it has become harder and harder to come up with new and interesting posts regarding to public relations. I am much more interested now in how one can apply the tactics and strategies learned in PR and apply them to the rest of…well life.

I never wanted a super corporate PR position, preferring to do something a little more low-key and certainly more fulfilling (in my opinion only) in my quest to save the planet, or at least contribute to that end. (My regular readers are well aware of my hippie upbringings and dedication to social causes, but if you are new check here for some older entries to get you better acquainted.)

I love to write, and I love to blog, but I have so much more going on that I am thinking that I need to take a step back and re-evaluate my blogging purpose. I lead a very busy life and find it harder and harder to cram in the time required for a decent and thoughtful post every week. (my goal is to post every Tuesday.)

I want to help others, and I want to help the world and I honestly feel that my ability to and love of writing is my gift, given to me for the specific purpose to use for doing what I crave, helping others.

I have considered changing topics, hosts, themes, you name it. Something needs to happen, I just can’t put my finger on it. I am not ready to lay down the old pencil just yet, so don’t worry just yet.

So on that note, be on the lookout for some new and interesting changes at Everyday Public Relations. Come back soon.

A Simple girl at heart….

When I got into public relations all I kept hearing about was the corporate end of it…the marketing, the advertising, the “spin”, the ridiculously high salaries.That totally did not appeal to me but for some reason I stuck with the program and now I am glad I did. For this reason alone….Just because you practice PR does not mean you have to sell your soul to the highest bidder. Maybe I am not wealthy, but I feel good about what I am doing and that is good enough for my wallet and my family.

I work for the state, which means I work for very little, but you know what, I sleep pretty good at night knowing that I am using my skills and talents for good.

I claim to be a liberal. I am all for freedom of expression, freedom to choose my own form of worship, business and marital status. However, these days it seems that all I hear is whining about the Gen-Y and Gen X’ers not being involved, not doing their part. I happen to believe these claims are WRONG.

In addition I keep reading on various blogs and op-ed articles how young people feel they have no real voice. Even John Mayer (who I detest by the way) immortalized the sentiment in his line”they say we stand for nothing and there is no way we ever could “

I disagree.

I have a voice and I intend to use it.

I had a guest speaker in my grad school class today who was a great example of how the younger generation (and maybe the not so young generation) can make their voices be heard.

No matter what your political affiliation, you can be involved if you want to be. The opportunities are out there, if you just open your eyes a little bit. And maybe, go out on a limb a little to take a few risks.

Want to do more than just don a bumper-sticker? Here is the short list:

1. Volunteer - More than half of American citizens volunteer which equates to more than 100 million people donating more than 19 billion ours each year - Nonprofit Organizations (Holland & Ritvo 2008)
2. Vote In 2004 less than half of eligible voters actually made it to the polls. I think that is extremely unacceptable. How can we declare a need for change if we don’t participate in the process to effect that change?
3. Serve on a board - Stacey Kolomer, President of the Athens Clarke County Council on Aging gave an excellent talk today about why boards are important, the pains of being a part of them but the real impacts you can make within your community. Want to be heard?? Join a board and actually speak up for what you believe in. Even if you disagree aout the issues, at least you are making your concerns heard.
4. serve on a community committee - PTA, homeowners association, rotary club, whatever. For many of these groups there are no specific requirements other than you be committed and passionate about the cause. Want to spay and neuter every living dog and cat, there is a group for you, want to create a lending service for books on tape for seniors, there is a group for that too! A few quick searches can turn up a wealth of knowledge.
5. be a mentor - many schools, shelters, nonprofits and church organizations are in such short supply that I could spend a whole page discussing it (but I won’t). If you really want to help the next generation, who will by the way determine whether we become happy retirees or “soylant green” , find out about giving an hour or so of your time to the local Y or an after-school program that needs you.
6. Take the time to read the papers, read the online news or however you get your daily feed. Skip the celebrity gossip and the livig section (hard I know- I just love “Get Fuzzy” myself) but really pay attention and be aware of the world. There are so many of us who are simply oblivious….a sad state of affairs.

OKay. so by now you may know that I am not a McCain/Palin Fan, but at this point all I want is for today’s gen-y and gen-x individuals to really make a point to get involved. Go to a meeting, write a letter, do what our forefathers intended and create a real democratic republic.

To quote one of my favorite nonprofit groups “No one can do everything, but everyone can do something.”

So get out there and do something darn it!

Peacefull….

Since I am currently a student studying nonprofit organizations, I have a keen interest in how I am going to integrate my current public relations career into the world of nonprofits that I hope to enter into.

Most of my regular readers know that I am big supporter of the environment, and those practices which aim to conserve the natural resources we have left. I am not a crazy activist but I do what I can to spread the “save our planet” message. (my almost-hippie parents would be so proud)

So how does this all tie in to public relations? Well I am learning all about the ins and outs of nonprofits in school and one of our recent assignments is to evaluate different nonprofit organizations with the intention being to take the best examples and design and start a nonprofit of our choosing. How fun is that?

Well actually it is a lot of hard work, but my professor is great and has provided so many helpful resources that the work is really fun.

One of our discussions in class is how to get your name out there, and draw a crowd to your new nonprofit. Some organizations are really great at this and others not so much. Making a name means money for your chosen cause so it is a really important aspect of running a nonprofit. I am ecstatic that I finally am getting to really use my PR skills for something I am really passionate about. (rather than to help fill the already overflowing coffers of so many corporations with multi-million dollar PR firms, slick ads and money to burn)

Here are a few ways the nonprofit sector is getting public relations right.

1. Have a great newsletter - You may choose to print it and mail it or if that is to cost prohibitive, you can do a fun e-newsletter . The point is you need to have regular contact with your members (i.e. the people who send you money and support).

2. Utilize monthly promotions - photo contests, ask a “specialist” or other interactive promotions help you to get involved with your audience. People love to see their comments/artwork/photos in print and will be much more loyal readers if they feel they are a part of an organization that cares and makes an effort to value reader contributions.

3. Make great media contacts - the way to keep your name out there is to make some great contacts and then keep them updated about everything you do. Then, be available when they need you. (This means get back to them on their schedule not yours!) Whether it your next fundraising drive or your contribution to the town’s fall festival, you want to be seen by the community. A great journalist, editor or free-lance writer can make that happen if you put a little effort into the relationship.

4. Get a grip on social media - blogging, Youtube and other social media outlets are “what’s next” and any business or nonprofit that doesn’t grab hold and use those resources is lagging behind. More and more people are online and getting their news and information as well as building their networks outside of the brick and mortar confines. Don’t get left behind. If you need help there are a ton of resources out there to get the average nonprofit industry off the ground whether you need help blogging or navigating the social network world.

Got tips for the up and coming non-profit public relations pro? Have I left out anything important? Leave a comment or send me an email now.