everyday public relations

It seems that Facebook is all over the blogs and on everyones mind lately. In Maine it is solving crimes and in Georgia there was a story in today’s paper about the whole content/privacy issue.

Not too long ago many people were weighing in on the whole 25 things floating around, even to the point of creating groups to protest. Personally I kind of got into that list thing, but then I only got tagged a couple times. I guess it is because I am a total nerd for the random info in my head (my friends count on me for trivia all the time). This article was a little more positive but still concerned with the amount of info online.

So with all this negativity, I though I would share something positive about this social media tool that may be getting missed in all the privacy/leave me out of the 25 things hoop-la.

So I got a strange request from my boss not too long ago. I was asked to cruise Facebook of all things…on the clock. Turns out as many of us already know, there is this application called “causes” that basically allows you to either show your support for a particular cause, or to create your own. Not only can you recruit “friends” you can also raise money for your particular cause.

The GA state parks friends group as a page, so when my boss wanted me to look into it for our own 501(c)3 friends group I was all for it. After all we are stretched pretty thin….budget wise anyways, as everyone who works for the state is aware of.

If you have a non-profit, what better way to reach out to people than through an online tool that reaches approximately 8 million people all over the world, second in the number of users only to Myspace. Started in 2004 by Harvard grad Mark Zuckerberg, the company offers the ad-supported site to anyone to use free of charge.

So if you are an organization that relies on donations, word of mouth marketing and viral buzz in order to survive, I can’t see a much better way than to take advantage of this awesome tool. Some are worried about credibility and not looking respectable but with our economy in the toilet and non-profits shutting their doors everyday, why not get creative and start looking to what’s out there. Maybe I am just realizing that the old adage is true. If you can’t beat ‘em…join ‘em.

See you online.

Saying no has always been hard for me. There are a ton of possible reasons why this is true. I’m a girl, I had a crazy childhood, my mother is domineering, I’m a southerner, a people pleaser……etc.

Whatever the reason, being able to confidently say no to a superior is an important skill. It is not your boss’s job to know every mundane detail about how busy you are and every project you have on your plate. They see the end results and do not know, or care(most likely) about how that end comes about as long as you continue to smile and be productive.

So what happens when you are overloaded, stressed out and about to fall over from lack of food and the boss walks in 10 minutes before you are supposed to thankfully leave for the day and says, “oh by the way, can you present to the board tomorrow morning? You will need to talk for 20 minutes about the efficacy of using rubber suction cups on disentangling right whales” or some other highly complicated subject that is totally out of left field.

Now what?

On the one hand you are flattered that the boss obviously has a large amount of faith in your abilities. On the other, it is boy scout night, the baby is sick, your homework is behind and you haven’t spent any alone time with the hubby in weeks. You simply do not have time to do the research needed.

Obviously this seems like a silly premise, but I promise you there are people everywhere who know exactly what I am talking about. And I am not alone. I posted a poll on LinkedIn asking professionals everywhere how they say no. (You can take it to and I will post the final results right here next week. )

Know what I have found out so far? Girls are more likely to make up an excuse, rather than say no. Come on girls!!! That is exactly the wrong thing to do. Very few of us are good liars and in most cases, the excuse will come out sounding flimsy. Not a great career move.
So how DO you say no to the boss? Here is what I have learned so far. Put these tips to use and they just might gain you a little respect as well as help you build your confidence in the work place.

1. Tell yourself everyday that you are a good employee and are worthy of having respect and adequate notice from the boss.

2. When given a task that you simply can’t do, do not lie, make excuses or just suck it up. Your boss is human too, (at least most of them are). They have a life and a career and will understand, if you are up front and honest.

3. Most requests are simply that,a request. Unless you are in national security, you rarely receive orders. You can explain why you can’t complete the task, but even that is not always needed. For the most part, he or she will simply go on down the line to the next person.

4. Have a back-up colleague in the office. It is so nice to know when someone has your back. Keep up with what each other is doing and then when you can’t help your boss, be able to suggest someone else who can. (Just know that they will do the same)

Remember, there is no reason to be continuously stressed and overloaded because you are afraid of what your boss will say. If you are doing your job to the best of your ability, then there should be no problem with turning down a request every now and then. Your boss will respect you for standing up for yourself (great career move).It will make you more confident, and more productive, as your work will be higher quality if you are concentrating fully on 3 projects instead of rushing to complete 5.

So how do you say no? Take the poll .

So I am watching television tonight and there is this ad calling for people to donate their used phones, you know to be refurbished and then donated to various charities, primarily groups that support battered women. Well I am all for thee idea of it all of course. I am a total green freak and always looking for ways to reduce my impact on this great planet of ours. Maybe that is why I feel so strongly about passing on this word of warning.

You truly do get what you pay for in almost ever instance, with FEW exceptions. I know this but still purchased a refurbished phone, blinded by the absolutely obscene amount of money I would be saving and the thought that I was doing good by not adding another gadget to the local landfill.

Well it took less than a few HOURS to realize something was up, but I did not want to admit it to my husband, especially after all my bragging about the money I’d saved. After getting stranded and not being able to get a call out in the middle of a busy area (read: plenty of damn bars so I should have a signal), I admitted that maybe the refurbished model was not for me. I took it in to my local store and even though they gave me credit for buying the phone, I couldn’t help but notice the smirk when I mentioned it was a refurbished phone. The sales lady all but told me, well….you get what you pay for. So I paid through the nose and got a  better phone. So what is the point of this rant?

How can they justify giving phones that more than likely do not work to some of the most vulnerable people in our population, those that have been abused or victimized????

Are they not the ones who would need the help, i.e. a signal in a desperate situation??

I know we have the technology to do better for these women, so if they are going through what I went through, well lets just say I will not stand idly by. We can do better and therefore we should.

Anyone else want to weigh in?

I read a post recently that really hit home. I started my blog for a school assignment and thanks to a wonderful teacher and mentor, I got “hooked” on blogging.

As a public relations undergrad, having a PR blog made sense, but as I grow and move on with my career (and my life) it has become harder and harder to come up with new and interesting posts regarding to public relations. I am much more interested now in how one can apply the tactics and strategies learned in PR and apply them to the rest of…well life.

I never wanted a super corporate PR position, preferring to do something a little more low-key and certainly more fulfilling (in my opinion only) in my quest to save the planet, or at least contribute to that end. (My regular readers are well aware of my hippie upbringings and dedication to social causes, but if you are new check here for some older entries to get you better acquainted.)

I love to write, and I love to blog, but I have so much more going on that I am thinking that I need to take a step back and re-evaluate my blogging purpose. I lead a very busy life and find it harder and harder to cram in the time required for a decent and thoughtful post every week. (my goal is to post every Tuesday.)

I want to help others, and I want to help the world and I honestly feel that my ability to and love of writing is my gift, given to me for the specific purpose to use for doing what I crave, helping others.

I have considered changing topics, hosts, themes, you name it. Something needs to happen, I just can’t put my finger on it. I am not ready to lay down the old pencil just yet, so don’t worry just yet.

So on that note, be on the lookout for some new and interesting changes at Everyday Public Relations. Come back soon.

A Simple girl at heart….

When I got into public relations all I kept hearing about was the corporate end of it…the marketing, the advertising, the “spin”, the ridiculously high salaries.That totally did not appeal to me but for some reason I stuck with the program and now I am glad I did. For this reason alone….Just because you practice PR does not mean you have to sell your soul to the highest bidder. Maybe I am not wealthy, but I feel good about what I am doing and that is good enough for my wallet and my family.

I work for the state, which means I work for very little, but you know what, I sleep pretty good at night knowing that I am using my skills and talents for good.

I claim to be a liberal. I am all for freedom of expression, freedom to choose my own form of worship, business and marital status. However, these days it seems that all I hear is whining about the Gen-Y and Gen X’ers not being involved, not doing their part. I happen to believe these claims are WRONG.

In addition I keep reading on various blogs and op-ed articles how young people feel they have no real voice. Even John Mayer (who I detest by the way) immortalized the sentiment in his line”they say we stand for nothing and there is no way we ever could “

I disagree.

I have a voice and I intend to use it.

I had a guest speaker in my grad school class today who was a great example of how the younger generation (and maybe the not so young generation) can make their voices be heard.

No matter what your political affiliation, you can be involved if you want to be. The opportunities are out there, if you just open your eyes a little bit. And maybe, go out on a limb a little to take a few risks.

Want to do more than just don a bumper-sticker? Here is the short list:

1. Volunteer - More than half of American citizens volunteer which equates to more than 100 million people donating more than 19 billion ours each year - Nonprofit Organizations (Holland & Ritvo 2008)
2. Vote In 2004 less than half of eligible voters actually made it to the polls. I think that is extremely unacceptable. How can we declare a need for change if we don’t participate in the process to effect that change?
3. Serve on a board - Stacey Kolomer, President of the Athens Clarke County Council on Aging gave an excellent talk today about why boards are important, the pains of being a part of them but the real impacts you can make within your community. Want to be heard?? Join a board and actually speak up for what you believe in. Even if you disagree aout the issues, at least you are making your concerns heard.
4. serve on a community committee - PTA, homeowners association, rotary club, whatever. For many of these groups there are no specific requirements other than you be committed and passionate about the cause. Want to spay and neuter every living dog and cat, there is a group for you, want to create a lending service for books on tape for seniors, there is a group for that too! A few quick searches can turn up a wealth of knowledge.
5. be a mentor - many schools, shelters, nonprofits and church organizations are in such short supply that I could spend a whole page discussing it (but I won’t). If you really want to help the next generation, who will by the way determine whether we become happy retirees or “soylant green” , find out about giving an hour or so of your time to the local Y or an after-school program that needs you.
6. Take the time to read the papers, read the online news or however you get your daily feed. Skip the celebrity gossip and the livig section (hard I know- I just love “Get Fuzzy” myself) but really pay attention and be aware of the world. There are so many of us who are simply oblivious….a sad state of affairs.

OKay. so by now you may know that I am not a McCain/Palin Fan, but at this point all I want is for today’s gen-y and gen-x individuals to really make a point to get involved. Go to a meeting, write a letter, do what our forefathers intended and create a real democratic republic.

To quote one of my favorite nonprofit groups “No one can do everything, but everyone can do something.”

So get out there and do something darn it!

Peacefull….

Probably one of the best PR and advertising campaigns of all time: Smoky the Bear.

I am a big supporter of prescribed fire. But you have to admit that this one image did more to set back the natural progression of species (plant and animal) evolution than most any other campaign in history….except maybe the cigarette campaign that convinced women that smoking was a sign of “Independence”……that is a hard choice….

Anyhow, I got to thinking, what are other campaigns that have been hugely sucessful? I am throwing this question out to all my fellow brazen bloggers as well as my new PR comrades. What are the best campaigns of all time, what sticks in your mind?

Let me know and I will include it in my next post!

Recently a co-worker of mine batted around the idea of working from home one day a week. The idea was great in theory. Our work is done primarily on a computer or on the phone (gotta love the communications industry) and so we are lucky enough to be capable to complete many of our tasks without actually coming in to the office.

The most obvious benefit that jumps to mind of course is saving money. Even one day of not driving means less gas to buy, which is a big one since most of us here around the office drive big gas guzzlers even though we of all people should respect our natural resources…but I digress.

Less driving also means less cars on the road, less pollution, less dependency on oil, etc which is obviously good from an environmental standpoint.

Another selling point is the obvious convenience of rolling out of bed and working without the need for removing your pj’s or brushing your hair. I get very little sleep as it is since I can’t seem to convince either the baby or the toddler that their beds are much better than mine. Trying to look impressive for the office is often given a much lower priority than five extra minutes of semi-sleep.

Lastly, well who wouldn’t prefer to work on their own schedule without worrying that the boss is going to poke her head into your office at 3:30 to discover you took a late lunch…right when she needs you of course. At home as long as you have the Internet and a phone you are always accessible and can eat your PB & J whenever you feel like it.

Now the downside.

If you are single and or married with no children, or maybe married with children and a splendid nanny then you could probably stop reading as this will more than likely not apply to you. You want to work at home, more power to you. Save the planet, one gallon of gas at a time.

I on the other hand have three children. Two of them are not yet in school….thankfully only 60 more days till there will only be one crazy toddler roaming around the house! hooray for pre-k! It is also summertime now and the one child who I gratefully send off on the bus every morning during the school year is now moping around the house complaining of boredom and that his annoying little brother is trashing his video games again. (go outside already! I’m working! or as my father always told me..”I’m not your entertainment committee!”)

While that in itself may be reason enough for many working moms (or dads) to want to be out of the house, I actually do have more.

Working at home is nearly impossible for me. There are simply too many distractions. I am just one of those people that just can’t leave things undone. If I am at home then there is laundry to do, dishes to wash and little hineys to wipe unfortunately. (Lord I hope it is true that girls train easier than boys do..) I can never sit down long enough without noticing something else that must be taken care of. I tried having the whole home office environment thing, but somehow life still creeps in, even if you lock the door. How does a three year old learn how to unlock a door with a hot wheel anyways?

My kids also assume that me being home means it is either a weekend or a holiday.See how well I have them trained by my work schedule? Wish I could get them trained to pick up their rooms when they know I am on my way home (kind of like the cat in the hat story), now that would be impressive. Where can I get one of those picker-upper machines anyways?

So just being in the house virtually guarantees that no work of any substance will be accomplished unless I have a sitter, which kind of nullifies the whole saving money idea in the first place.

If I choose to work at home I also tend to work way more than the eight hours required. I know this kind of contradicts what I have been saying so let me explain. If I am running around fixing sandwiches, folding laundry and wiping noses and hineys then the few moments I have when they are napping, eating, or otherwise occupied means I dive in to work. Maybe it is only ten minutes here or an hour there, but when you get an email from your supervisor telling you to go to bed because you just sent your latest marketing plan to them at 1am (they finally went to sleep!) then you realize that you have really gone above and beyond, despite all the crazy distractions. While working at home I keep a log of my hours and it really does add up.

So maybe rather than try to save fuel or the environment by working at home, I will just get a bike. It’s only 33 miles right?