everyday public relations

The first foray into my quest for understanding public relations has handed me this on a big silver platter. It seems that few individuals enjoy research! Aghast! What is the meaning of it all? Just kidding, these poor souls are not alone. I too have spent a long evening wishing that research would simply do itself. However, without research where would we be in the PR world?

Research gives us our focus, our drive. How do PR professionals know who to target, where to send the mailers, why to throw the “gala” and where? You got it, research.

Yes it may be tedious but it serves a vital function and PR could not survive without it. Now when they come up with a cool new robot that does it for you….well I will be among the first in line.
But until then…well it’s simply “take your nasty medicine your blueness” and do the research, because without it, Public Relations would be a desolate and empty world.

Until next time…..

My name is Kristina Summers and I a senior at UGA and a Public Relations major. I am starting this blog primarily because It seems I have come across at least three people in the last week who have PR degrees but don’t work in the field….. by choice!

As I am quickly approaching graduation I am becoming fearful that maybe PR is not all it is cracked up to be. I have decided that I am on a mission with three goals.

1) Why do Public Relations Professionals quit?
2)Is the drop out rate as bad as I think it is?
3) What is it about PR that appeals to me?

As I do my research, I will keep you informed!!